I have a client asking me to hire a Hospitality Sales “Rainmaker”, for her Luxury Travel Company. While I intuitively knew what she was looking for, I decided to look up the definition:
“In business, a rainmaker is a person who brings in new business and wins new accounts almost by magic, since it is often not readily apparent how this new business activity is caused. It means generating substantial new business or additional cash flow from sources sometimes outside established business channels, sometimes by connecting with people in non-traditional or hidden markets, and sometimes by prompting current clients to spend more money.”
Don’t we all want “rainmakers” in our sales organizations? A salesperson who generates new business, finding non-traditional sources of business, from unexpected sources. Or, to encourage current clients to purchase more of your services.
I don’t think a “rainmaker” is necessarily a seasoned salesperson. I had a colleague ask me how to bring new Millennial talent into their sales organization. I recommended that they look for non-traditional salespeople coming from other industries who will look at the hospitality business in new and different ways. Someone who won’t try the traditional methods of finding new business, who can bring in a new approach, with different client relationships.